"How can a $10 whiskey be this good?" That was my first thought upon taking a sip of this golden nectar, which was quickly followed by a second: "Why have I never tried this before?" Dipping below $17 with any liquor is always a little questionable, whether it's whiskey, vodka, tequila or something else, but occasionally you find a gem. And Rebel Yell bourbon is in that category.
Exploring the dark depths of my liquor cabinet this weekend, I made the happy discovery that I had two similar-but-different bottles of Evan Williams Kentucky Bourbon hiding in the shadows behind a nearly empty bottle of dry vermouth and a forgotten bottle of Amaretto that I still haven't figured out how to use.
Evan Williams (or Evan Williams black label) is a middle shelf whiskey most people are familiar with. As a straight Kentucky bourbon, it's aged a minimum of four years and is produced at the Heaven Hill distillery in Louisville, along with a number of other recognizable brands like Heaven Hill and Elijah Craig. Although some version of "Since 1783" appears on every bottle of Evan Williams, whiskey historians (yes, that is a job) have pointed out that it has not been operating continuously that entire time, and a more accurate date might be somewhere in the early 1900s. Because of it's affordable price point and (relatively) smooth flavor, Evan Williams black label is the second best selling bourbon in the world, following only the value priced Jim Beam.